Whoa, alright, let’s dive into this. So, U.S. brands in China, they’re kinda losing their shine, y’know? Local brands are stepping up, but maybe it’s just the vibe shift. A survey rolls out, and Western brand love drops to 9% from 14%—that’s a hit. They talked to 2,000 folks from big cities, across the money spectrum, so it’s not just rumors.
Apple’s doing okay, chillin’ in a good spot, but others? Not so much. The big wigs in China are feeling the trade tension heat but didn’t go wild with new plans. It’s like they’re dealing with the noise but not throwing cash everywhere—yet.
People are wary, and pay drops are expected—10% vs. 6% before. Beauty spending’s down. Estée Lauder’s name hangs on, but love for it? Dropped. Lancome and Chanel are sneaking up. Their sales in the Asia Pacific took an 11% dive—they’re feeling the vibes in China, Korea, Hong Kong.
Sportswear saga: Nike’s not vibing like before, losing ground to Li-Ning and Anta. Even with Nike’s “growth opportunity” talk, China’s becoming a tough nut. It’s not just growth or nationalism—people wanna buy the “best,” and Western brands aren’t delivering like they used to, apparently.
Starbucks, same story. Local coffee? Hot. They’re struggling against cheaper, hip joints like Luckin and others. Sales dipped 6% in China. A coffee boom might not even happen there; folks aren’t sipping as much as anticipated. Maybe a new Starbucks China play could help, the analysts think.
Basically, it’s a mixed bag. Some brands might break through, but local scenes are tough. The consumer shift is real, but hold tight. What works elsewhere isn’t always cut out for China. Just a messy day in the world market game.
