Masco is a well-known name in the realm of home improvement and building products. After spinning off its installation business in 2015 and selling off its Cabinet and Window divisions, Masco now operates in two main areas: Plumbing Products and Decorative Architectural Products. In 2024, these segments collectively generated $7.8 billion in sales. The Plumbing Products segment, which includes brands like Delta Faucets, accounted for 62% of these sales. Meanwhile, the Decorative Architectural Products segment, featuring well-known brands like Behr paint, contributed 38%.
About 20% of Masco’s revenue stems from international markets, with a significant presence in the UK and Europe, particularly through the Hansgrohe line of plumbing fixtures. Within its segments, plumbing enjoys the highest level of international exposure, accounting for approximately 32% of its business abroad. In contrast, the Decorative Architectural segment relies heavily on the North American market, with roughly 97% of its revenue tied to the repair and remodel sector, while a mere 3% comes from new construction.
Masco holds a strong position as a major supplier to big-box retailers like Home Depot and Lowe’s. Notably, 38% of Masco’s sales in 2024 were attributed to Home Depot alone, with Behr paint serving as a significant product line in their offerings. This robust relationship underscores Masco’s pivotal role in the home improvement market, particularly within North America.
