Apple’s reputation as a powerhouse in global markets is well-deserved, boasting solid performance metrics that continue to turn heads. Renowned for exceptional customer satisfaction and the addictive quality of its products, Apple has nurtured a fiercely loyal customer base and set unprecedented records in its active devices. Notably, its services arm is a significant engine of growth, with revenues outpacing expectations.
In the final quarter of 2024, Apple reported revenues of $94.9 billion, marking a 6.1% increase from the previous year. This growth was largely fueled by a robust performance across most markets, with the exception of China. Specifically, revenues from Europe, including burgeoning markets like Turkey and the Middle East, surged by 11% to reach $24.9 billion during this period. In response to growing demand, Apple also launched two new retail locations in this quarter and is poised to roll out four more in the burgeoning Indian market.
On the product front, revenue saw a notable 4.1% rise to $70 billion, primarily driven by solid iPhone sales. The installed base across Apple’s flagship products—iPhone, Mac, and iPad—continues to rise, reinforcing the company’s market dominance. This impressive track record ensures Apple remains a formidable competitor and a staple in the tech industry.
